How we use cookies on this website, and how you can change your choices at any time.
Policies
Cookie Policy
What cookies are
Cookies are small text files that websites store in your browser. Some are needed for a site to work. Others help the site owner understand how the site is used, or measure advertising.
How we use them
We only set cookies that are strictly necessary unless you agree otherwise. When you first visit, our cookie banner asks whether you accept analytics cookies, advertising cookies, both or neither. Nothing beyond the strictly necessary cookies is set until you choose, and you can accept or reject each category separately.
Changing your choice
You can change or withdraw your consent at any time. Your new choice applies from the next page you view.
You can also delete or block cookies in your browser settings. Blocking strictly necessary cookies may stop parts of the site from working.
Strictly necessary
Needed for the website to work and to remember your cookie choices. These are always on.
| Cookie | Provider | Purpose | Lasts |
|---|---|---|---|
__hs_cookie_cat_pref | HubSpot | Remembers which categories of cookies you have accepted. | 6 months |
__hs_opt_out | HubSpot | Remembers that you have declined cookies, so the banner does not ask again. | 6 months |
__hs_initial_opt_in | HubSpot | Prevents the banner from showing repeatedly while you choose. | 7 days |
Analytics
Help us understand how visitors use the site, so we can improve it. Only set if you accept analytics cookies.
| Cookie | Provider | Purpose | Lasts |
|---|---|---|---|
_ga | Google Analytics | Distinguishes visitors so we can count them. | 2 years |
_ga_JJDB9PJCJE | Google Analytics | Keeps track of your current visit. | 2 years |
__hstc | HubSpot | Tracks visits, including the time of your first and most recent visit. | 6 months |
hubspotutk | HubSpot | Recognises you when you submit a form, so we can link it to your earlier visits. | 6 months |
__hssc | HubSpot | Counts the pages viewed in your current visit. | 30 minutes |
__hssrc | HubSpot | Detects when you have restarted your browser, to identify a new visit. | Until you close your browser |
_clck | Microsoft Clarity | Remembers an anonymous ID so Clarity can recognise repeat visits. | 1 year |
_clsk | Microsoft Clarity | Connects the pages you view into a single visit. | 1 day |
_hjSessionUser_* | Hotjar | Remembers an anonymous ID so Hotjar can recognise repeat visits. | 1 year |
_hjSession_* | Hotjar | Keeps track of your current visit. | 30 minutes |
Advertising
Measure how well our adverts work and show relevant adverts on other sites. Only set if you accept advertising cookies.
| Cookie | Provider | Purpose | Lasts |
|---|---|---|---|
_gcl_au | Google Ads | Measures when a visit that started from one of our adverts leads to an enquiry. | 90 days |
_uetsid | Microsoft Advertising | Links your current visit to a Microsoft (Bing) advert you clicked. | 1 day |
_uetvid | Microsoft Advertising | Recognises you across visits to measure advert performance. | 13 months |
li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory | Measure the performance of our LinkedIn adverts and build audiences for them. | 1 day to 1 year | |
Apollo.io tracking cookies | Apollo.io | Identifies the organisation a visit comes from, so we can understand which businesses are interested in our services. | See Apollo.io’s cookie policy |
Third-party providers
These providers set the analytics and advertising cookies above. Their policies explain how they use the information:
More information
For how we handle personal data more generally, see our Privacy and Data Protection page. If you have any questions about cookies, call us on +44 (0)1905 975399or write to us at The Hop Merchant, 21 Sansome Street, Worcester, WR1 1UH.
Last updated 28 September 2026